Shikada Kokonotsu’s father owns a rural sweets shop, and his plan is for Kokonotsu to take it over one day. However, Kokonotsu wants to be a manga author instead! One day in summer, the cute but weird girl Shidare Hotaru, from the famous sweets company, comes to pay a visit. Apparently, Kokonotsu’s father is famous and she wants him to join her family’s company. However, he will only agree if she can convince Kokonotsu to take over the family business!Out in the countryside stands a sweet shop run by the Shikada family for nine generations: Shikada Dagashi, a small business selling traditional Japanese candy. However, despite his father’s pleas, Kokonotsu Shikada, an aspiring manga artist, adamantly refuses to inherit the family business. However, this may start to change with the arrival of the eccentric Hotaru Shidare. Hotaru is in search of Kokonotsu’s father, with the goal of bringing him back to work for her family’s company, Shidare Corporation, a world famous sweets manufacturer. Although the senior Shikada initially refuses, he states that he will change his mind on one condition: if Hotaru can convince Kokonotsu to take over the family shop. And so begins Hotaru’s mission to enlighten the boy on the true joy of delicious and nostalgic dagashi!